Out in the Hamptons this past weekend, the children’s jingle “We all scream for ice cream” very well encapsulated the mood. Friday afternoon, Bella Hadid was handing out scoops at the Montauk institution John’s Drive-In. (It would also be accurate to point out that it wasn’t just children screaming for joy.) The reason for the supermodel-induced sugar rush? She was there to launch Kin Euphorics’ latest limited edition beverage launch, Summer of Love, in collaboration with Bumble. Her ice cream cones came with a side of Kin.
The next day, the celebration continued, with a proper dinner party set at The Ranch in Montauk and cohosted by Kin Euphorics’ Jen Batchelor and Bumble’s chief brand officer Selby Drummond With DJ Ethan Thompson providing the soundtrack, guests like Noor Tagouri, Luna Blaise, Tyrell Hampton, and Maximilian Eicke partook in lawn games, enjoyed readings from Bumble’s resident astrologer, Aliza Kelly and a performance from violinist Yozart before a family-style BBQ dinner. All the while, partygoers sipped on Summer of Love, Kin’s first beverage developed in collaboration with another brand, which is a non-alcoholic rosé-inspired, botanical drink infused with adaptogens and nootropics.
“My heart is so full from today,” said Bella Hadid, Kin’s Co-Founder. “It always brings me so much joy to meet and connect with the Kin community.”